Loyalty Pays

HMC · Loyalty Pays

Your collection.
Your rewards.

Make HMC part of your collecting routine. Earn Matches on eligible purchases, turn them into useful discounts and work towards our separate VIP early-access email group.

Earn 3 Matches for every A$1 of eligible merchandise spend after discounts.

See how to get startedSee real savings
Keep your Matches active. Unredeemed Matches expire after 30 days without points activity. Earning or redeeming Matches resets the window. Signing in alone does not.

Your reward choices

Make your Matches work for your next basket.

10% off

1,000 Matches

Use on an eligible order with a minimum purchase of A$100.

A$1 off

Every 100 Matches

Choose a flexible dollar discount in A$1 increments. No additional minimum purchase applies.

A$5 off

500 Matches

Use on an eligible order with a minimum purchase of A$25.

Choose one reward for your order. Rewards apply to eligible one-time purchases, not shipping, and cannot combine with other product, order or shipping discounts. Matches are loyalty points, not cash.

Compare before you redeem. On an eligible A$300 merchandise basket, a 10% reward would save A$30 for 1,000 Matches. The same 1,000 Matches redeemed as a dollar reward gives A$10. This is an illustration, not a guaranteed saving.

Real orders · Real savings

What loyalty has looked like for HMC collectors.

These anonymised, historical examples match paid orders with Matches earned and rewards actually used. They are selected examples, not typical or guaranteed results.

Collector A

A$27.99

in loyalty discounts used

29 August–16 October 2026

Paid orders
5
Eligible merchandise spend
A$713.72
Matches earned
2,141
Matches redeemed
1,000

One 10% reward used. A$72 shipping was charged across these orders. Other discounts are excluded from the loyalty saving.

Collector B

A$59.48

in loyalty discounts used

28 September–18 October 2026

Paid orders
6
Eligible merchandise spend
A$1,029.43
Matches earned
3,088
Matches redeemed
2,000

Two 10% rewards saved A$31.49 and A$27.99. A$72 shipping was charged across these orders.

Collector C

648

Matches earned

1–18 October 2026

Paid orders
2
Eligible merchandise spend
A$215.97
Matches redeemed
0
Loyalty discount used
A$0

This collector was building a balance. Points earned are not the same as a discount already used.

How these examples were checked

Paid Shopify orders were reconciled with Smile points activity and redeemed reward codes on 19 October 2026. Eligible spend is merchandise after discounts, excluding shipping and separately charged tax. The examples include existing balances from earlier purchases; the rewards used were not necessarily funded only by the orders shown. No bonuses or refunds occurred within these selected windows. Historical balances are not shown as current balances because Matches can be spent or expire.

More than the public release list

Regular collectors can qualify for VIP first access.

Some sought-after releases are offered to our VIP email group before public release. Sometimes they sell out before reaching the public website.

To qualify, you need an order within the past six months, plus at least one of these:

  • Five or more orders with HMC.
  • More than A$500 total spend with HMC.
  • A VIP invitation/tag applied by HMC.

Order count and total spend are lifetime figures, not limited to the past six months. A$500 exactly does not qualify through spend alone. The recent-order requirement applies to all three routes.

Stay subscribed to HMC marketing emails. Qualifying for the VIP group does not subscribe you automatically. Not every release is VIP-first, and membership does not reserve stock or guarantee availability. This email group is separate from the Bronze, Silver and Gold tiers shown in Smile.

More ways to earn

A few extras along the way.

  • Sign up: 250 Matches for the eligible signup action.
  • Celebrate your birthday: 750 Matches. Add your birthday at least 30 days in advance.
  • Follow on Instagram: 50 Matches.
  • Like on Facebook: 100 Matches.

Complete these actions through the rewards panel. It shows the options available to your account, including any eligible review or referral offers and their terms. Completed or ineligible actions may not earn again.

Your next step

Check your Matches before your next order.

  1. Join or sign in. Use the HMC customer account associated with your purchases, then open the rewards panel on our website.
  2. Choose your reward. Check your live balance and the reward's minimum spend. Compare the flexible dollar reward with the 10% option before redeeming.
  3. Apply your code. Redeem your reward and enter its code at checkout. Check that the discount and shipping charges are correct before paying.
Do Matches expire?

Yes. All unredeemed Matches expire after 30 days without points activity. Earning or redeeming Matches resets that window. Signing in alone does not count as points activity. Check your rewards panel before waiting for another release. The six-month VIP email eligibility window is separate from this 30-day points rule.

When do I earn Matches?

Eligible online and in-store purchases earn Matches when the order is paid. There is currently no additional points delay. Points are based on merchandise spend after discounts, excluding shipping and separately charged tax. Refunds can reverse earned Matches.

Do reward codes expire or combine with other discounts?

The three points rewards listed above currently have no expiry set for issued discount codes. That is separate from the 30-day expiry of unredeemed Matches. Each code is for one use and cannot combine with other product, order or shipping discounts. Check the terms shown with your reward and the discount applied at checkout.

Should I split my purchase into more orders?

Matches depend on eligible spend, not simply how often you order. Splitting the same spend does not create a higher earning rate and may add shipping charges. Buy the releases you want at a pace that suits you.

Make your next HMC order count.

Check your Matches, choose a reward that suits your basket and stay subscribed for the releases you care about.

Open HMC & check rewardsBrowse ready stock

All amounts are in Australian dollars. Program settings checked 10 November 2026. Historical examples checked 19 October 2026. Rewards, eligibility and availability can change.